Editorial: Defining Interesting Research Problems
نویسندگان
چکیده
منابع مشابه
Defining Interesting Research Problems Steven
We argue that research problems are only interesting relative to some external audience. Interesting academic research should impact, at least, that external audience. Hence, we should target our research toward specific external audiences. Several foreboding trends that exacerbate the urgency of this targeting are discussed. To facilitate the targeting task, a partial list of fifteen possible ...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2003
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.22.1.1.12848